Ingram Micro Earns 5-Star Rating in the 2025 CRN® Partner Program Guide for Global Trust X Alliance

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Focused on business growth and actioning AI, the award-winning community is doubling down on partnerships and platform via Ingram Micro and Xvantage™

IRVINE, Calif.--(BUSINESS WIRE)-- Ingram Micro, a business-to-business (B2B) platform company for the global technology ecosystem, today announced it has been honored by CRN®, a brand of The Channel Company, with a 5-Star Award in the 2025 CRN Partner Program Guide for its Trust X Alliance global partner community.

The 5-Star Award is an elite recognition given to companies that have built their partner programs on the key elements needed to nurture lasting, profitable, and successful channel partnerships. CRN’s annual guide is an essential resource for solution providers seeking vendor and distributor partner programs that match their business goals and deliver high partner value.

A recent study by Futurum predicts that the technology ecosystem is entering a golden age of partnerships, where collaboration is key to effective go-to-market strategies. The study highlights the advantages of engaging in the partner ecosystem, enabling companies to effectively capitalize on market trends.

“The power of community and partnerships—both conventional and unconventional—remain immensely valuable to the channel’s success now and in the future,” said Tiffani Bova, Chief Strategy and Research Officer, Futurum Research. “When it comes to accelerating growth, it’s not just about what you do—it’s about who you do it with. Partnerships have the power to unlock new opportunities, expand your reach, and help you grow smarter, not harder. Whether you’re a startup or an established business, taking a ‘better together’ approach can drive incredible results.”

With over 500 channel partners and growth-focused technology vendors, Trust X Alliance members are focused on growing stronger together and proactively sharing and ideating around better practices for business, marketing, sales, and operations. Adding to the community’s momentum are the business and technology advantages found within Ingram Micro’s Xvantage platform and the new Ingram Micro Ultra loyalty program.

“The explosive power of partnering with peers and developing deeper levels of integration and automation have never been stronger than they are today within Ingram Micro and the Trust X Alliance,” said Alan McDonald, Founder and CEO of longtime Trust X Alliance member AllConnected. “The Trust X Alliance has been foundational to our business, and the experience we deliver to our clients, for decades. We would not be where we are today without the support of this community, its members, and the team at Ingram Micro. The addition of Xvantage provides AllConnected with new avenues for process automation, better client order visibility, and interoperability with Ingram Micro. The arrival of Ultra further provides us new ways to invest in the education of our people and marketing our services to new and existing clients.”

For the 2025 Partner Program Guide, the CRN research team evaluated vendors based on program requirements and offerings, such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

“The Trust X Alliance community stands alone as the B2B technology industry’s premier partner community and is widely recognized for its leadership, trend-spotting, and results,” said John Fago, Executive Director, Worldwide Growth Marketing, Ingram Micro. “Trust X is a global peer-to-peer community of high-performance technology advisors and MSPs who have a proven track record for recognizing and resolving fundamental, critical, and complex problems and driving meaningful business outcomes.”

“Being featured on the 2025 CRN Partner Program Guide highlights the dedication these technology distributors and vendors have to evolve with solution providers, driving innovation, and supporting mutual success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This critical annual project empowers solution providers to identify distributors and vendors that are committed to enhancing their partner programs and meeting the always-changing business needs of the channel and end customers. The guide provides deep insight into the distinctive value of each partner program so solution providers can make strategic partnership decisions with confidence.”

The 2025 Partner Program Guide will be featured in the April 2025 issue of CRN and is published online at www.CRN.com/PPG.

About Ingram Micro

Ingram Micro is a leading technology company in the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diversified base of business-to-business technology experts. Through Ingram Micro Xvantage™, our AI-powered digital platform, we offer what we believe to be the industry’s first comprehensive business-to-consumer-like experience, integrating hardware and cloud subscriptions, personalized recommendations, instant pricing, order tracking, and billing automation. We also provide a broad range of technology services, including financing, specialized marketing, and lifecycle management, as well as technical pre- and post-sales professional support. Learn more at www.ingrammicro.com.

© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

Press Contacts:
For Ingram Micro
Marie Meoli Rourke
714-292-2199
marie@whitefoxpr.com

Source: Ingram Micro

Released March 27, 2025